The Entrepreneurship in Business short course is designed to equip aspiring entrepreneurs with the mindset, knowledge, and practical tools needed to start, manage, and grow a successful business. In today’s competitive environment, entrepreneurship goes beyond having a great idea—it requires the ability to identify opportunities, assess risks, create value, and build sustainable ventures.
This course introduces learners to the core principles of entrepreneurship, including idea generation, business planning, funding strategies, marketing, financial management, and leadership. Participants will also explore how innovation, creativity, and problem-solving drive entrepreneurial success across industries.
Through case studies, interactive discussions, and practical exercises, learners will gain insights into real-world challenges faced by entrepreneurs and how to overcome them. By the end of the program, participants will be able to develop a business plan, understand start-up strategies, and apply entrepreneurial thinking to launch or improve their own business ventures.
This program is ideal for students, professionals, and aspiring business owners who want to turn their ideas into profitable enterprises or enhance their entrepreneurial skills for career growth.
The Entrepreneurship in Business short course provides learners with a practical understanding of what it takes to start, build, and sustain a successful business. Entrepreneurship is not only about having a good idea—it’s about being able to recognize opportunities, manage risks, and transform ideas into value for customers and society.
In this program, participants will explore the fundamentals of entrepreneurship, including how to develop business ideas, design effective business models, secure funding, and plan for growth. The course also emphasizes the role of innovation, marketing, and financial management in building competitive businesses, as well as the leadership and problem-solving skills needed to adapt in a rapidly changing environment.
The learning approach combines case studies, real-world examples, and practical exercises so participants can apply concepts directly to their own entrepreneurial journey. By the end of the course, learners will have the confidence and tools to develop a start-up plan, pitch their ideas, and approach business challenges with an entrepreneurial mindset.
Understand the true meaning of entrepreneurship and the traits of successful entrepreneurs. Learn how to identify opportunities, solve real-world problems, and use tools like brainstorming, design thinking, and market gap analysis. Workshop: turn an idea into a business opportunity.
Explore the components of a business plan and why it is essential. Learn about business models that define how value is created and delivered. Cover financial basics such as start-up costs, revenue, and profit, as well as risk assessment and feasibility. Workshop: draft a mini business model canvas.
Discover how to build a strong brand identity and effective marketing strategies, from digital marketing and social media to networking. Learn how to understand customers and build loyalty. Get introduced to funding options including self-funding, loans, investors, and crowdfunding. Workshop: design a simple marketing and funding plan.
Learn how to set up business operations and understand basic legal requirements. Develop leadership, team management, and resilience skills. Explore scaling strategies for growth and how to pitch your business idea to stakeholders or investors. Final Project: present a start-up plan and elevator pitch.
4-Day Short Course: Entrepreneurship in Business
Day 1: Introduction to Entrepreneurship & Idea Generation
Understanding what entrepreneurship really means
Traits and mindset of successful entrepreneurs
Identifying opportunities and solving real-world problems
Tools for idea generation (brainstorming, design thinking, market gaps)
Workshop: turning an idea into a business opportunity
Day 2: Business Planning & Models
Components of a business plan and why it matters
Business models: how your business creates, delivers, and captures value
Basics of financial planning: start-up costs, revenue, and profit
Risk assessment and feasibility analysis
Workshop: drafting a mini business model canvas
Day 3: Marketing, Branding & Funding
Building a strong brand identity for your business
Marketing strategies: digital marketing, social media, networking
Understanding customers and building a loyal client base
Introduction to funding options: self-funding, loans, investors, crowdfunding
Workshop: designing a simple marketing and funding plan
Day 4: Launching & Growing the Business
Setting up business operations and legal basics
Leadership, team management, and entrepreneurial resilience
Scaling strategies: when and how to grow your business
Pitching your business idea to stakeholders or investors
Final project: presenting a start-up plan and elevator pitch
Entrepreneur
Start-Up Founder
Business Development Manager
Small Business Owner
Innovation Consultant
Marketing & Branding Specialist
Project Manager (Business Start-Ups)
Business Consultant
Investor Relations Executive
Product/Service Developer
201901011352 (1320680-K)
