This course introduces learners to the creative and technical foundations of animation as a communication tool in media and advertising. Students will explore how animated content can be used to tell stories, engage audiences, and enhance brand messaging across digital and traditional platforms.
The module covers:
Principles of animation and motion graphics
Storyboarding and concept development for advertising campaigns
Designing characters, typography, and visual elements for media use
Using industry-standard animation software to create 2D/3D content
Integrating sound, timing, and visual effects to strengthen impact
Producing animations tailored for TV, web, and social media
Through hands-on projects, learners will create animated advertising pieces, from concept to final production, gaining both creative and practical skills. By the end of the course, students will be able to design compelling animations that enhance media campaigns and capture audience attention in competitive markets.
The Animation for Media and Advertising module equips students with the skills to design and produce dynamic visual content that enhances brand communication and storytelling. In today’s media-driven world, animation is a powerful tool for capturing audience attention and conveying messages effectively across television, digital platforms, and social media.
Students will begin by learning the principles of animation and motion graphics, before progressing to storyboarding, character design, typography, and visual composition tailored for advertising contexts. The course emphasizes the use of industry-standard software to create both 2D and 3D animations, combining imagery, text, sound, and visual effects to produce engaging advertising content.
By the end of this module, learners will be able to:
Develop creative concepts and translate them into animated advertising pieces.
Apply animation techniques to reinforce storytelling and branding.
Use digital tools to produce polished media outputs for various platforms.
Adapt animations for different formats such as TV spots, web ads, and social media campaigns.
The course focuses on hands-on practice, preparing students to meet the creative demands of the media, advertising, and marketing industries.
Day 1 – Intro to Animation in Advertising
Principles of animation, tools, and case studies; simple animated logo exercise.
Day 2 – Storyboarding & Concept Development
Storyboarding, character/typography design, and planning ads for different platforms.
Day 3 – Motion Graphics & Animation Basics
Keyframing, text/graphics animation, and syncing sound with visuals.
Day 4 – Production & Visual Effects
Compositing, color/branding, and creating polished animated scenes.
Day 5 – Final Project & Presentation
Produce a 30–60 sec animated ad; export, polish, and present to peers.
Role of animation in modern media & advertising
Principles of animation (timing, motion, exaggeration, appeal)
Introduction to animation software (e.g., After Effects, Blender, Maya)
Exploring case studies of successful animated ads
Exercise: Create a simple animated logo/brand element
Storytelling for advertising: key messages and audience targeting
Basics of storyboarding and animatics
Character design, typography, and visual branding elements
Planning for different formats (TV, social media, web banners)
Exercise: Develop a storyboard for a short animated ad
Introduction to motion graphics for advertising
Keyframing, transitions, and effects
Combining text, graphics, and simple character animation
Sound design basics for animation (syncing audio and visuals)
Exercise: Animate a short motion graphics ad with text and sound
Integrating advanced techniques: masking, compositing, and visual effects
Color theory and branding in advertising animations
Optimizing animations for multiple media platforms
Exercise: Produce an animated scene with VFX and branding elements
Full workflow: from storyboard → production → final render
Exporting animations for different formats (TV, web, social media)
Post-production and polishing techniques
Final Project: Create a 30–60 second animated advertisement for a product/service
Class presentations and peer feedback
Motion Graphics Designer
Advertising Animator
Multimedia Artist
Visual Effects (VFX) Artist
2D/3D Animator
Digital Content Creator
Art Director (Advertising/Media)
Brand & Marketing Visual Specialist
Creative Director (Media & Advertising)
201901011352 (1320680-K)
