Create. Connect. Convert. Grow with AI.
The Digital Marketing + AI programme is designed for students who want to build practical skills for today’s fast-moving digital world. Combining digital marketing, creative content, technology, business and artificial intelligence, the programme takes students from understanding the fundamentals of marketing to planning and executing integrated digital campaigns.
Students begin by building a strong foundation in digital marketing, consumer behaviour, social media marketing, content strategy and copywriting. They develop practical creative skills through photography, videography, editing and digital content production while learning how to use tools such as Canva and Generative AI to support the content creation process. The programme also introduces social media advertising and personal branding, giving students an understanding of how brands and individuals can build their presence and reach audiences online.
As their skills develop, students move beyond social media into the wider digital ecosystem. They learn UI/UX principles using Figma and gain practical experience in creating landing pages and websites with WordPress and Elementor. Search marketing and digital analytics are also covered through SEO, SEM and Google Analytics, helping students understand not only how to attract online audiences but also how to measure and improve digital performance.
The programme then explores how digital marketing can turn attention into customers and sales. Students are introduced to CRM, conversational marketing, chatbots, email marketing and marketing automation, alongside e-commerce and social commerce through platforms such as Shopee and TikTok Shop. They also learn about sales funnels, customer journeys, conversion rate optimisation and text-closing concepts, building an understanding of how different digital touchpoints work together to move customers from discovery to conversion.
Artificial intelligence is integrated throughout the learning journey and is explored further through a dedicated module on AI & Emerging Technologies in Digital Marketing. Students learn about Generative AI, AI-assisted content, AI research, marketing workflows, personalisation and AI analytics while also developing an awareness of responsible AI. This prepares students to use AI not simply as a tool for generating content, but as part of a broader modern marketing workflow.
In the final stage of the programme, students bring their creative, marketing and technical skills together with digital business and entrepreneurship. They develop their understanding of marketing planning, budgeting, campaign strategy, client management, pitching and presentation while preparing their CV and portfolio for future career opportunities. Through the Integrated Digital Marketing Project, students apply their knowledge across social media, content, websites, advertising, SEO, analytics, e-commerce and automation, giving them the opportunity to experience how an integrated digital marketing strategy comes together in practice.
By the end of the programme, students will have developed a versatile combination of creative, marketing, technology, business and AI skills, preparing them to explore opportunities in digital marketing, social media, content creation, e-commerce, digital advertising and entrepreneurship.
More than learning digital marketing, this programme prepares students to create, connect and grow in an AI-powered digital world.
The Digital Marketing + AI programme provides students with a comprehensive learning journey that combines creativity, marketing, technology, business and artificial intelligence. The course is structured to take students from building essential digital skills to understanding how to attract audiences, convert customers and develop complete digital marketing strategies.
Throughout the programme, students gain practical exposure to key areas of modern digital marketing, including social media, content creation, photography and videography, digital advertising, personal branding, UI/UX, website development, search marketing, analytics, CRM, marketing automation, e-commerce and sales funnels. As students progress, they also explore digital business, entrepreneurship and professional marketing practice, allowing them to understand how these different areas work together within a real digital environment.
Artificial intelligence is integrated throughout the programme to help students understand how emerging technologies are transforming the way marketers create, research, personalise, analyse and manage their marketing activities. Students will explore Generative AI and AI-powered marketing workflows while also developing an understanding of responsible AI use.
The programme concludes by bringing these skills together through an integrated digital marketing project, where students apply their knowledge across content, social media, websites, advertising, SEO, analytics, e-commerce and automation. This gives students the opportunity to develop both practical capabilities and a broader strategic understanding of digital marketing in an AI-driven world.
Semester 1
Semester 2
Semester 3
Digital marketing is evolving, and AI is changing the way brands create, connect and grow. The Digital Marketing + AI programme gives you the opportunity to build practical skills across content creation, social media, advertising, websites, e-commerce, analytics, automation and AI — all within one comprehensive learning journey.
Whether you see yourself becoming a digital marketer, content creator, e-commerce professional, entrepreneur or working with AI-powered marketing, this is your opportunity to start building the skills for your future.
Don’t wait for the digital world to change around you. Be ready to grow with it.
Take the first step towards your future in Digital Marketing + AI. Secure your place for the upcoming intake and start turning your creativity and ideas into real digital skills.
Apply Today. Create. Connect. Convert. Grow.
