This course introduces learners to the principles of graphic design and the strategies behind effective branding. Students will explore how visual communication shapes identity, conveys messages, and builds connections between businesses and their audiences.
The module covers:
Fundamentals of design principles (typography, color theory, layout, composition)
Visual identity systems and brand storytelling
Logo design and development of brand assets
Use of design software tools (e.g., Adobe Illustrator, Photoshop, InDesign, or equivalents)
Creating brand guidelines and applying designs across print and digital platforms
Case studies of successful branding strategies in various industries
Through hands-on projects, learners will design brand identities, create visual assets, and develop presentations that align with real-world branding objectives. By the end of the course, students will be able to combine creativity and strategy to produce designs that effectively communicate brand values and strengthen audience engagement.
The Graphic Design and Branding module provides students with an understanding of how visual communication and brand identity work together to create strong, memorable impressions. The course focuses on blending creativity with strategy, giving learners the tools to design visuals that not only look appealing but also convey meaning and build trust with audiences.
Students will begin with the fundamentals of graphic design—including typography, color theory, composition, and layout—before progressing to the principles of branding and identity design. They will learn how to create logos, define visual styles, and develop brand guidelines that ensure consistency across media. The course also introduces students to industry-standard design software, equipping them with the technical skills to produce professional-quality work.
By the end of this module, learners will be able to:
Apply core design principles to create effective visual communication.
Design logos, icons, and other brand identity elements.
Develop brand guidelines that ensure visual consistency.
Use digital tools to design for both print and digital platforms.
Analyze and critique branding strategies across different industries.
This module emphasizes hands-on projects, encouraging students to create complete brand identity packages while preparing them for careers in graphic design, advertising, marketing, and creative industries.
Day 1 – Foundations of Design
Basics of typography, color, layout, and design tools; create a simple poster/visual.
Day 2 – Branding & Identity
Introduction to branding, logo design, and brand elements; design a basic logo set.
Day 3 – Application & Presentation
Apply branding across media, build brand guidelines; final mini brand identity package.
Introduction to graphic design and its role in branding
Design principles: typography, color theory, layout, and composition
Overview of industry-standard tools (Adobe Illustrator, Photoshop, etc.)
Exercise: Create a simple poster or social media visual using basic design principles
What is branding? Core concepts and strategy
Elements of brand identity: logos, color palettes, typography, and imagery
Case studies of successful brand identities
Exercise: Design a basic logo and create supporting brand elements (icons, color set)
Developing brand guidelines for consistency
Applying branding across digital and print platforms (business cards, packaging, social media)
Building a brand story and visual narrative
Final Project: Create a mini brand identity package (logo, typography, color palette, and sample applications)
Graphic Designer
Brand Designer / Identity Designer
Logo Designer
Visual Communication Designer
Creative Director
Art Director
Marketing Designer
Packaging Designer
Digital Designer (Web & Social Media)
Advertising Designer
201901011352 (1320680-K)
