This course provides learners with the creative and technical skills to design and produce motion graphics and visual effects for film, television, advertising, and digital platforms. Students will explore how motion graphics enhance storytelling, brand communication, and visual engagement, while also learning how VFX bring imagination to life by creating realistic and stylized effects.
The module covers:
Principles of motion graphics and animation (timing, rhythm, and transitions)
Typography in motion and kinetic text design
Visual effects techniques such as compositing, masking, chroma keying, and tracking
Software tools like Adobe After Effects, Premiere Pro, and other VFX plug-ins
Integration of 2D/3D assets, sound, and visual storytelling
Practical applications in advertising, promotional videos, and film post-production
Through hands-on exercises and projects, learners will design animated sequences, apply visual effects to live footage, and produce short motion graphics clips. By the end of the course, they will be able to create professional-quality motion graphics and VFX suitable for use in media, marketing, and entertainment industries.
The Motion Graphics and Visual Effects module introduces students to the creative and technical aspects of designing animated visuals and integrating special effects into multimedia projects. The course focuses on combining storytelling, design principles, and digital tools to create compelling visual content for film, advertising, television, and digital platforms.
Students will explore the fundamentals of motion graphics, including animation techniques, typography in motion, and visual storytelling. They will also gain practical experience in visual effects, learning techniques such as compositing, chroma keying, tracking, and layering to seamlessly integrate live-action footage with digital elements.
Hands-on practice with industry-standard software (e.g., Adobe After Effects, Premiere Pro, and relevant plug-ins) allows learners to design professional-quality motion graphics and apply visual effects to real-world projects.
By the end of the module, students will be able to:
Create dynamic motion graphics and animated sequences.
Apply VFX techniques to enhance video and film content.
Use digital tools to combine graphics, sound, and video for storytelling.
Produce high-quality visual content for media, marketing, and entertainment industries.
The course emphasizes project-based learning, ensuring students build a strong portfolio that showcases their motion design and VFX skills.
Day 1 – Introduction & Tools
Basics of motion graphics, VFX, and software; simple animated logo/text.
Day 2 – Typography & Animation
Kinetic text, shapes, and transitions for storytelling.
Day 3 – VFX Basics
Compositing, green screen, masking, and motion tracking.
Day 4 – Advanced Effects
2D/3D integration, particles, light effects, and color grading.
Day 5 – Final Project
Create and present a 30–60 sec motion graphics/VFX sequence.
Role of motion graphics and VFX in media and advertising
Principles of motion design: timing, rhythm, composition
Overview of industry-standard software (Adobe After Effects, Premiere Pro, plug-ins)
Exercise: Create a simple animated text/logo sequence
Kinetic typography and animated titles
Working with shapes, icons, and vector graphics
Layering and transitions for visual storytelling
Exercise: Design and animate a short title sequence
Introduction to compositing and layering
Chroma keying (green screen) and masking techniques
Motion tracking and integrating graphics with live footage
Exercise: Apply effects to a green screen clip with background replacement
Combining 2D and 3D elements in motion graphics
Adding particle effects, light flares, and stylized VFX
Color grading and mood setting for videos
Exercise: Create a short promo video using advanced effects
Planning and executing a complete motion graphics/VFX sequence
Exporting and optimizing for different platforms (TV, web, social media)
Final Project: Produce a 30–60 second motion graphics or VFX clip (ad, intro, or short film sequence)
Presentation and peer feedback session
Motion Graphics Designer
Visual Effects (VFX) Artist
Compositor
Multimedia Designer
3D Animator
Video Editor with VFX specialization
Title/Promo Designer (TV & Film)
Advertising Motion Designer
Post-Production Artist
Digital Media Producer
201901011352 (1320680-K)
